How to Waste $97 on A Very Good Deal (+ an Important Business Lesson)

Gift cards are as good as cash, but did you know that each year more than $6 billion dollars worth of them go completely unused? Black Friday’s come and gone and, no doubt, people snapped up lots of great deals—gift cards or otherwise. Everyone who shops on these days thinks they made a great find, but how great of a deal did they really get if the thing they just traded their money for sits in a closet somewhere?

I start with this reminder because today marks the opening of a once-a-year sale that provides micro-business owners and those looking to get started with a business a pretty remarkable offer that, frankly, would seem silly to pass up.

The sale is called Only 72 (because it’s only available for 72 hours) and for the next three days you can buy $1,033 dollars worth of business training guides for just $97.

This time, I’m proud to announce that The Guerrilla Influence Formula is included in the sale. So if you’ve been thinking about buying GIF, then you can do so for the next 3 days and get 12 other great business building resources as well.

Here’s what’s included:

Guerrilla Influence Formula by Tyler Tervooren ($97) – The digital guide that (hopefully) needs no introduction here. Tons of resources for building an authentic community online.

True Strengths & The Mettrics of Ease by Dannielle LaPorte ($20) – A video series that includes worksheets to help you identify your biggest strengths, help you focus on them, and get a new business rolling in the right direction.

BlogcastFM Premium Membership from Srini Rao ($97) – BlogcastFM is a site dedicated to learning how to build an audience from the experts who’ve already done it, and the premium membership provides exclusive mentorship recordings, training videos and access to a private discussion forum among other things.

How to Email Important People by James Clear ($99) – An in depth guide that shows you the strategies to use to not only find the email addresses of important people, but how to write an email that they’ll actually read and respond to. I’ve used James’ techniques many times to great benefit.

LinkedIn & Webinar eBook Package by Lewis Howes ($94) – Not many businesses focus much attention on LinkedIn or webinars for growth, and these guides show you how to get started and what strategies are the quickest and most effective.

Twixplode by Sean Malarkey ($47) – This one is all about safely and honestly growing your Twitter following. But there’s no point in growing your Twitter following if you don’t also learn how to get people to respond to your tweets and integrate your business, so this guide focuses on that as well.

Master Your List by David Risley ($97) – An email list is one of the most important things you’ll ever build for your business, and if you do it right, it doesn’t need to be very big (despite what everyone says). This video and audio course shows you how to make the most from the list you have. (Featuring the case study of the “$12,000 email.”)

Make More Progress by Chris Garett ($97) – A video and audio course that’s designed to help you do one thing: kick procrastination and become a rapid product creator.

Location Rebel Guide to SEO by Sean Ogle ($97) – The most valuable of the Location Rebel membership program showing you the most bang for the buck strategies to improving your search engine optimization. I personally know that Sean ramped his own business up by thousands of dollars per month learning SEO.

Niche Finding Bible + JetSetLife Audio Modules by Rob & Kim Murgatroyd ($97) – A short course including a PDF eBook and six audio modules explaining how to pick the right niche for your business including step-by-step video screen captures.

The Meaningful Business Book by Shane Ketterman ($47) – A guide to making sense of the self-employment world and finding the path that’s best suited for you. This one’s all about embracing authenticity in your business pursuits.

Think Outside the Cubicle by Scott Young ($47) – Get more done… outside the cubicle. This package comes with a 122-page guide and 90 minutes of expert audio interviews to help you think more creatively and productively about the work that you do. Also includes a bonus report for freelancers and students.

Traffic & Trust by Nick Reese ($97) – Essentially “the” guide to affiliate sales, carefully explaining the basics to beginners without neglecting the more advanced strategies that the seasoned veterans use to earn more.

Is this Actually A Good Deal?

If you’re just starting out in business and you plan to do much of your work online, the Only 72 sale is a pretty remarkable deal almost any way you look at it. Even more, if you’ve been planning to buy one or two of these guides already, then you’ll be getting a lot of extra resources to help you along the way.

But, I didn’t title this article “How to Waste $97 on a Very Good Deal” for no reason.

Even though the Only 72 sale represents an excellent deal, it’s a terrible one if you don’t actually use what you get from it. Granted, you only have to use one of these products to get an average deal, but to get a great one, you need to maximize your resources. And that can be hard to do with something like this because there’s just so much that it can be overwhelming.

If all these books, guides and courses sit on your hard drive and never get looked at, then you wasted $97. But let’s assume for a minute that that’s not going to be you.

To minimize overwhelm and make sure you get the most you can out of an offer like this, there are a few tools you’ll want to use:

Prioritization – It’s entirely possible that you don’t actually need all 13 products or that some of them are more valuable than others, so prioritize the ones that are most important to you, and focus your energy there rather than worry about treating each of them equally.

The “Do One Thing” Approach – When you have a giant pile of highly useful information, the natural reaction is to try to devour it all as quickly as possible. Resist this urge. If all you do is read the material, watch the videos, and listen to the audio, you’ll get a lot of great information, but you still need to put that information to work. After going through each product, commit to implementing one thing that you’ve learned from it. You don’t have to do everything—take what works for you and leave the rest—but make sure that you have an action item that you’re working on each time you finish consuming something. It’ll ensure you’re actually making progress.

Set a deadline – Give yourself a date to finish each piece by, and use every mental trick you can to make sure you actually stick to them. Put reminders in your calendar, build a schedule, tell your friends to call you out, start a mastermind with a few others to keep yourself on track. A legitimate deadline is the best tool you have to make sure you get the most from a deal like this.

The Final Word (and a Very Important Business Lesson)

If this seems like an unusual article to see here at Riskology.co, it’s because it is an unusual article. I don’t promote other people’s products here, and I’m in the process of removing all affiliate links from the entire site because that’s not how I want to run my business anymore. Yet, here I am fully supporting this sale. Why is that?

Sidenote: You’d be surprised how many “friends” you lose when you tell them you won’t be shilling their stuff, but that’s another story…

The reason is because the Only 72 sale represents a very rare breed of deal. Everyone in business tells you to look for win/win deals, but Only 72 is actually a win/win/win.

Win #1 = Customers. Everyone who buys through this sale gets ten times the typical value, $1,033 worth of business products for $97.

Win #2 = Product Creators. Because of the way the sale is organized, people like me who contribute their products get to offer their readers an incredible deal and still keep most of the money that they would if they were selling their product alone.

Win #3 = Sale Organizers. Only 72 is put on by two people, Karol and Adam, who didn’t actually create any of the products being sold here. They created the vehicle that made this possible and, as a result, they’ll make a significant amount of money for putting it all together.

And, actually, there’s a fourth win in this deal. Up to $25 of each sale will be going to WASI, a charity that trains women in sustainable building techniques. And I’ll be saving $600 from any earnings that I make to meet my 2011 charity goal as part of the 1% Club.

So if you’ve already been thinking about buying any of the products in this package or you see it as an opportunity to start or improve your own business, then go ahead and buy it; it’s a great deal.

Just make sure that you’re smart about it, and put a few rules in place to ensure you get the most out of it.

Here’s my affiliate link to the sale: Click here to visit the Only 72 Sale

Are there any other bargain shoppers out there? How do you make sure you get the most out of a great deal?