Social Proximity Effect: Your Friends’ Habits Will Become Your Habits

The gist: You’ll mirror the habits of the people you spend the most time with. To build good habits, spend more time with people who already practice them.


The other day, I was watching an episode of Shark Tank—a reality TV show where struggling entrepreneurs offer up a piece of equity in their businesses for a chance to work with successful business people.

In this episode, one of the entrepreneurs ended up giving away a bigger portion of his business than he originally intended to close a deal with a shark (investor).

It was the right decision to make because his business was going to fail without some outside investment and guidance, but it was what he said during his exit interview that really struck me:

“Hang around four broke people and you’ll be the fifth. I’m glad I got a deal with one of the sharks.”

What he’s talking about is the proximity effect, and you can use it to improve important pieces of your own life.

How Many Times Can You Embarrass Yourself Today?

Fellow Riskologist, How many times can you embarrass yourself today? If something’s important to you, are you willing to set aside all the funny looks and remarks of disapproval you might get by making it a priority in your life? I ask for a very important reason. You see, the better able you are to…

The Profit In Inconvenience: Why 300 People Said No to $700

Fellow Riskologist, Hello from 39,000 feet over the Atlantic on my way to Argentina. I’m headed to Buenos Aires to run a marathon this weekend. All this sitting around in a plane has me thinking, and I want to ask you a question… Say you find an ad I posted on Craigslist for a guitar. You…

How to Make a Dent in the Universe: 7 Rules for Smart Risk-Taking from Steve Jobs

I’ll admit I’m not the most avid book reader. I hate having paper books clutter up my house, and I don’t find reading long-form material on a digital device to be a great experience. But once in a while, I’ll still pick up a book and get completely lost in it. This usually happens with biographies.…