The Dairy Queen Story: A Smart Riskologist’s Guide to Building a Better Microbusiness
I’m not a fan of fast food. It’s horrible for you, it doesn’t taste good, and I hate myself every time I eat it.
Luckily (for both of us), this story is not about fast food. It’s about a very clever business that built a small empire called right under the nose of its competition.
And if you’re a smart Riskologist who wants to earn some extra income with a microbusiness of your own, you’ll want to do the same thing.
Two of the most common objections I hear from friends and readers about starting a business are:
- There’s already a lot of people doing it. Where could I possibly fit in? Or,
- “X” company is already really big. How can I compete?
Never mind that both of these questions are great indicators that there’s plenty of money to be made, they’re concerns hopeful entrepreneurs often have a hard time answering.
This is why I love the story of Dairy Queen.
11 Lame-Ass Excuses You Make Every Day that are Ruining Your Life (And 11 Non-Lame-Ass Alternatives)
These days, when I make a silly excuse for myself, I can usually catch it—and correct it—pretty quickly. But it wasn’t always like this. I used to struggle a lot, making excuses that kept me from doing things I really wanted to. I’d waste my time with TV and video games and not work on…
My 16-Year-Old Bike Explains Which is Best: Quality or Quantity (Hint: They’re Both Wrong)
There’s a silly debate that’s been raging since, I guess, the beginning of time. One side says, “Focus on quality! Always get the very best you can!” The other side says, “No, quantity is what’s important. The more the better!” Both sides have fair enough points, and you can see the debate rage in almost…
The 5-Step Risk Analysis Plan for Any Life Goal
Fellow Riskologist, If the source of your fears remain the same throughout your life, I’d argue you’re not truly living. Last week, I published a piece called The Risk-Taker’s Boogeyman syndrome, and many brave Riskologists answered my call to arms: Identify where your fears come from—where your boogeyman lives—and take a step towards moving them further…
The Best To-Do List App for the Smart Risk-Taker
Fellow Riskologist, For the last few weeks, we’ve focused on finding and addressing fear so you can move forward with big projects in your life. Before you clear away underlying fears, getting started on a big project can feel like pushing a boulder up a hill while breathing through a straw. But once they’re dealt…